The company also creates under the brand WarpSound non-human virtual artists, such as an anthropomorphized bunny and reptile, that perform DJ sets on platforms like Twitch. What it does: Authentic Artists developed an AI engine that produces computer-generated original songs and live DJ sets. "It just opens up their entire catalog to all these new revenue streams that they couldn't access before," Powell said. Its content has been used in Netflix trailers, Taco Bell commercials, and in TikTok campaigns by artists like Green Day. Why it matters for the music world: In an industry where songs are constantly tweaked to function in different contexts, be it a TikTok mashup or a documentary feature, the ability to divide a track into its individual pieces is more important than ever.Ĭofounded by Google and Plaid alums Jessica Powell and Luke Miner, AudioShake's technology works for all songs - even audio that was never multi-tracked - making it easier for artists, record labels, and their partners to sample, sync license, or even remaster tracks, old and new. What it does: AudioShake's technology allows artists and record labels to extract stems from songs so that the stripped-down components of a track can be used for remixes, mashups, and other musical needs. Total funding: $2 million, according to the company. Jessica Powell, CEO and cofounder of AudioShake The 14 startups are listed below, in alphabetical order: Whether through tech, data, or social media, these companies are re-imagining what it means to produce and consume music. Insider asked readers and music-industry professionals to nominate the most innovative companies to watch for our inaugural list of music startups. And some upstarts like Royal and Stationhead are helping forge closer ties between fans and artists - even allowing people to own pieces of their favorite song. Companies like UnitedMasters and Epidemic Sound are developing new ways for music to be distributed. Other developments are shifting how music is made, distributed, and owned.Ī new crop of startups like are building platforms that make it easier for the average person to create music. It continues to be a mainstay for promoting music, influencing everything from artist discovery to record sales. Social media, for example, opened the opportunity for any performer to get discovered. Some technological shifts are democratizing the music industry. All you have is a TikTok algorithm that you cannot really control." "When you had radio, you could wine and dine certain people," said Stefan Heinrich Henriquez, cofounder of the music creation app and a former TikTok exec. Technology is constantly transforming how music is created, discovered, and heard.įrom the rise of radio, to MTV, Spotify, Apple Music, and now TikTok, artists and labels have been forced to adapt to the latest tech to run their businesses. Here are 14 companies that made our list, and how they're making an impact on the music world.Insider asked industry pros and readers to nominate the most innovative music startups to watch.Technology continues to change how music is made, discovered, and experienced.
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